Fifth Season

Fifth Season Connection

Sustainable Cities & Communities, Responsible Consumption & Production, Climate Action

farm
Farming
Food
Production
✅ Exit
A coalition of forward-thinkers advancing a new standard for fresh food
We’re growing the best produce you’ve ever tasted inside a technology-powered farm next to a legendary steel mill. In a way, that captures exactly who we are: A coalition of forward-thinkers is advancing a new standard for fresh food in line with Pittsburgh’s tradition of fortitude and ingenuity. Our sustainable, vertical farms use game-changing robotics to make eating fresh greens possible all year round. Take one bite, and suddenly you’ll know what you’ve been missing.

Active Founders

Austin Webb,
CEO and co-founder

High growth, VC-backed business:

  • AI, Robotic, IoT, & Enterprise software tech for vertical farming
  • Solar microgrid and smart switchgear
  • CPG (Ready-to-eat packaged salads) sold through retailers and D2C
Austin Webb
Austin Webb,

Fifth Season Connection

Austin Lawrence
Co-founder, Principal Engineer

*RoBotanist. From a completely blank and unfunded state, bridged developmental topics between botany and automation to create deterministic outcomes of a biological manufacturing system.

*Inventor. Conducted white space search and personally filed for automatic growing system patents to secure Company’s competitiveness and invest-ability.

*Principal System Architect. Modeled and conveyed process and material flows to development team while interpreting, managing, and meeting expectations of Company’s adjacent teams.

*Research Director. Facilitated the cross-disciplinary discovery process on matters concerning a green’s optimal response to its physical environment and pitched new viable technology initiatives for current and future operations.

*Head Engineer. Approved proposals and oversaw procurement and commissioning of industrial systems, consisting of central refrigeration plant, generator/solar/battery microgrid system, megawatts of connected equipment, and a 60,000 sqft warehouse.

*Sustainability Officer. Formulated resource conservation KPIs, designed and executed cost reduction initiatives.

See it all here: See it all here: https://www.youtube.com/watch?v=6seVASPYr8Q&ab_channel=FifthSeason

Austin Lawrence
Austin Lawrence

Fifth Season Connection

Brac Webb:
Co-Founder, CTO, COO Co-Founder, CTO, COO Fifth Season

High growth, VC-backed business:
• AI, Robotic, IoT, & Enterprise software tech for vertical farming
• CPG (Ready-to-eat packaged salads) sold through retailers and D2C

Architected, and managed the teams that built, the pioneering RoBotany technology:
• Fleet of 42 unique IoT robotics that controlled every aspect of the growing, harvesting, and shipping process.
• Customized IoT-robotic firmware layer with embedded system for all robots, merging modern robotic industrial manufacturing and indoor agriculture with an added focus on data collection for analysis.
• Enterprise management system and AI scheduler that automated the entire grow operation by coordinating the IoT-robotics: took an order, dictated how/when/where grown, when harvested, how packed, and to where/whom the package is going. Also designed UI/UX for this internal software product.

Grew the company to around 100 employees while shaping core cultural values, vision, and organizational structure.

• Managed three layers of 70 direct and indirect reports (40 corporate, 30 facility staff) spanning: Robotic and AI Development, Enterprise Application Software Development, Consumer Packaged Goods (CPG) Product Management & Development, Operations, and more.

• Oversaw design and construction of greenfield $27MM, 60k sq. ft. production facility.

• Budgeted and deployed $85MM of raised equity. Interfaced with investors and supported fundraising efforts.

• Co-managed companywide P&L.

• Spearheaded companywide goals and tracking processes using agile, top-down/bottoms-up OKR alignment.

• Managed company execution through KPIs, S&OP, and Product Development Process creation & execution.

• Created product and process roadmap for operations, including food safety, using systems thinking and tightly integrating operations, horticulture, and hardware & software development.

• Managed CPG product success to $6.5MM in run-rate revenue shipping to around 2000 wholesale customer locations across most of the eastern U.S.

brad webb
Brac Webb:

Fifth Season Connection